Do traditional stats tell the whole story?
Browsing Jenny Levine on YouTube,
I serendipitously uncovered Stephen Abram discussing the economic value gleaned by communities with public libraries under their jurisdiction.
This leads me to advocate for adding web and social media metrics into the standard statistical mix. I am not merely talking about sharing how many hits the library website had last year, consider pages of entry, exit, and length of stay. Are blog statistics growing? If your library has a YouTube channel, do stats reflect the visitors to that online branch of your library?