
I pass this billboard often in my local travels and I think it’s message works for libraries as well as The Bank.
Snapshot Day gave New Jersey library staff a great opportunity to listen to customers. It is tempting to relax and pat ourselves on the back for a job well done. If that happens, Snapshot Day becomes a done deal. It may be surprising to learn there is still marketing to be done.
You might be thinking, “Hey I don’t get paid to market anything, I am a librarian.” I don’t mean to be caustic, however If we all thought like that, I’m not sure how long you would be a librarian.
Consider joining me (and the rest of the team) for the NJLA 2009 preconference entitled Marketing as a Team Sport whether you like marketing or not. Peggy Barber, formerly Associate Executive Director for Communication for the American Library Association, will share the ins and outs of research, planning, communicating, and evaluating to quantify the impact of our marketing efforts. It should be a lot of fun and who knows, you may leave the session believing that you have listened long enough to move forward.
Check it out!
Marketing as a Team Sport
Speaker: Peggy Barber, Library Communication Strategies www.librarycomm.com
Can everyone on your staff deliver the library’s key message? This workshop focuses on what everyone on your staff needs to know about marketing, how it relates to good customer service and their role.
Marketing as a Team Sport will introduce basic marketing principles and give an overview of building an effective marketing plan. Participants will learn basic marketing principles, how to promote good two-way communication between the library and its key audiences, how to develop and deliver an effective message, how to harness the power of word-of-mouth marketing and build the library’s “sales force.” Exercises will aim to build staff’s comfort level and skill in speaking for libraries and identify tools needed to support them.
Peggy Barber was formerly Associate Executive Director for Communication for the American Library Association (ALA), where she managed and implemented marketing and communication programs, including external relations and membership development. She established the ALA Public Information Office, Public Programs Office and the ALA Graphics program, including the widely known “Celebrity Read” poster series. She helped to launch the universal library logo that appears on streets and roads across the country. She also launched the association’s development program and served as the first executive director of its foundation.
Sponsor: Public Relations Committee | Moderator: Janet Brown Marler, Atlantic County Library