Archive for November, 2012

Just my type: A book about fonts by Simon Garfield

Sunday, November 18th, 2012

Letters - words – fonts are everywhere you look in the modern world. Unless you live in isolation you probably see dozens of fonts each day. This title is an interesting look at fonts/typefaces – not just their history but also the way they affect the reader. “Typefaces are now 560 years old, but we barely knew their names until about twenty years ago, when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Garfield unravels our age-old obesession with the way our words look.” The author is passionate about the topic of type and describes many of the fonts with human characteristics. This title includes numerous illustrations of typefaces and ads. It even mentions ” The quick brown fox jumps over the lazy dog”, which is used as a display phrase for fonts, and the very popular YouTube video that it inspired. Although I was familiar with two terms applied to type – serif and sans serif- I never spent much time thinking about typefaces before readin this book. Now I’m much more aware of the look of the printed word. I had an immediate negative impression of the font used for the 2012 London Olympics, and I regularly check to see if the book I’m reading includes information about the typeface. Just My Type is an entertaining and enlightening read that should appeal to a wide audience.